Shamrock Farms extends 'mmmmilk' line nationally
October 29, 2008
by Keith Nunes
PHOENIX — Shamrock Farms is introducing its "mmmmilk" line into national markets this month. The initial introduction will focus on Shamrock’s flavored, single-serve product line and is expected to be part of other national distribution initiatives.
"We are excited to be moving toward becoming a national dairy brand for families across the country," said Sandy Kelly, director of marketing for Shamrock Farms’ Dairy Division. "As seen by our successful national partnership with Subway Restaurants, and other recent regional new product introductions, we have the high-quality product and strong family-friendly brand to be a top choice for consumers."
The single-serve "mmmmilk" line was named the official milk of Subway in early 2007 as part of the food service chain’s Fresh Fit healthy menu options.