Hostess launches Wonder Smartwheat
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. is expanding its Wonder brand with the launch of Wonder Smartwheat, a new, soft 100% whole wheat bread with 22 grams of whole grain, the calcium of 8 ounces of milk in two slices, and a good source of 9 vitamins and minerals. In addition, Wonder Smartwheat contains no high-fructose corn syrup and is lower in sodium, as part of the brand’s recent commitment to the National Sodium Reduction Initiative.
“Wonder continues to set the standard for baking soft, delicious and nutritious breads the whole family can enjoy,” said Ann Oades, director of marketing for Wonder. “More moms are seeking to increase their family’s consumption of foods that contain whole grains, calcium and vitamins while lowering their intake of sodium.”
The Wonder Smartwheat launch follows the April 2010 introduction of Wonder Smartwhite with the taste and soft texture of traditional white bread — but with the fiber of 100% whole wheat bread, added calcium and no high-fructose corn syrup.