Frito-Lay introduces Doritos Dinamita
March 29, 2012
PLANO, TEXAS — PepsiCo’s Frito-Lay has introduced Doritos Dinamita, spicy rolled flavored tortilla chips rolled into a taquito shape.
“We wanted to transform the bold taste of Doriots tortilla chips into a snack that captures the exciting essence of Hispanic snack foods through the shape and flavors you would find in Latin American cuisine,” said Ram Krishnan vice-president of marketing for Frito-Lay. “The Doritos Dinamita product line truly accomplishes that, offering consumers everything they love about traditional Doritos tortilla chips but with a spicy new twist.”
The new product line is available in a 4-oz bag for $1.49 or a 9.25-oz bag for $2.99.