Coca-Cola to launch no-calorie Coca-Cola Zero

by Staff
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ATLANTA — Coca-Cola North America will introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June, company officials said today.

Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium (ace-k) and will be available in a broad range of package sizes. The launch of Coca-Cola Zero will have no impact on Coca-Cola North America's ongoing support for Diet Coke, company officials said.

Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print and out-of-home advertising; on-line activation; and sampling programs.

A special Coca-Cola Zero sample pack also will be listed on eBay in early April. All proceeds from the listing will be donated to charity.

The sample pack will come with six unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. The charity auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally.

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