Mott's enters vegetable juice category

by Keith Nunes
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PLANO, TEXAS — Mott’s, a Dr Pepper Snapple Group brand, has entered the vegetable juice category with the introduction of Mott’s Garden Blend, a 100% vegetable juice. An 8-oz glass of Garden Blend offers two servings of vegetables, according to the company.

“The launch of Garden Blend is an exciting extension of one of our oldest, most popular and successful brands,” said Jaxie Alt, vice-president of marketing for Mott’s.

Available nationwide in regular and low-sodium varieties, Mott’s Garden Blend has a suggested retail price of $2.49 for a 32-oz bottle and $3.99 for a 64-oz bottle.

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