Pathmark creates 'Healthy Steps' diet program

by Staff
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CARTERET, N.J. — Pathmark Stores, Inc. has started a new diet program for customers called Healthy Steps.

The program features tips from registered dietician Jaqueline Gomes and advice on how to incorporate national and regional brands into a healthy diet, said John Derderian, executive vice-president of business strategy and marketing.

Advice from Ms. Gomes will be available through local media, community outreach programs, Pathmark advertising vehicles, a bi-monthly newsletter and other in-store programs. Customers also will be able to contact Ms. Gomes directly via mail.

A permanent in-store location will accommodate a Healthy Steps end-cap highlighting relevant products and the bi-monthly newsletter.

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