General Mills engages for on-line stores

by Eric Schroeder
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SANTA MONICA, CALIF. — General Mills, Inc. has selected to build and manage on-line kitchenware stores for and, a move the company expects to enhance the user experience for General Mills’ on-line consumers.

According to General Mills, both sites will provide visitors with an opportunity to shop for cooking and kitchenware products and services. The new sites will be promoted on the already established and sites that feature recipes and other content for consumers.

"The key to keeping consumers involved with our web sites and e-mail campaigns is to continually give them new reasons to visit and interact," said Geoff Johnson, director of household marketing, General Mills. "Our goal has always been to provide timely and inspirational food ideas. Now we can also feature relevant kitchen tools and supplies to further enhance the overall value we provide. The partnership with is a good one because of the site’s reputation for quality, great mix of merchandise and award-winning customer service."

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