Chiquita Fruit Ingredients hires Anderson Partners

by Staff
Share This:

OMAHA — Chiquita Fruit Ingredients announced it plans to use Anderson Partners for its business-to-business marketing communications programs.

Maurice Moragne, global director of sales for Chiquita Fruit Ingredients, said Anderson Partners was chosen because of the company’s depth of food ingredient experience, knowledge and success.

Anderson Partners will be involved with a range a marketing communications efforts in various trade channels, including bakery, beverage and food manufacturing.

Chiquita Fruit Ingredients is based in Cincinnati and has more than 250 tropical fruit ingredient products in various packaging types and styles.

"We are very proud to have been selected as Chiquita Fruit Ingredients’ partner for marketing communications," said Mark Hughes, president of Anderson Partners. "We are excited to help communicate the quality and value of one of the most recognizable global brands to these important trade customers."

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.