Tasty Baking introduces low-fat line

by FoodBusinessNews.net Staff
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PHILADEPHIA — Tasty Baking Co. has introduced a new low-fat line of Tastykake products. The new line includes low-fat raspberry-filled koffee kake cupcakes and low-fat chocolate iced vanilla cupcakes. The company also has plans to introduce low-fat cake, cookie and snack bar options in the future.

"Sale of our ‘better-for-you’ products indicate that we can reach new customers by offering more choices," said Jon Silvon, director of marketing for Tasty Baking. "Tastykake’s tradition of wholesome fresh baked snacks was made famous by our sponge cake Krimpets, chocolate covered Kandy Kakes and fruit-filled pies. Not only are we continuing to innovate with these iconic products, we are translating that tradition into new, low-fat products that appeal to health-conscious consumers and live up to the Tastykake standard of freshness and quality."

The new low-fat products are now available in supermarkets and convenience stores as well as on-line at www.tastykake.com.

Other better-for-you products by Tasty Baking include the Sugar-Free Sensables line and 100-calorie products.

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