Whole Grain Stamp variations ready for expanded use

by Jeff Gelski
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BOSTON — The Whole Grains Council has expanded its Whole Grain Stamp program by launching a bilingual version of the stamp for use in Canada and a menu-friendly version for restaurants.

The Canadian Whole Grain Stamp uses the same black and gold graphics found on the U.S. version of the stamp, but it also comes with the words "Grains Entiers," which is French for whole grains. Restaurants will have the option of using a Whole Grain Menu Symbol that features the grain-sheaf image from the Whole Grain Stamp emblazoned with "Whole Grain."

"We pared down the stamp to its essence so it will print clearly on menus," said Cynthia Harriman, director of food and nutrition strategies for Boston-based Oldways, which runs the Whole Grains Council as an educational program designed to help consumers increase whole grain consumption. "Now the consumer who looks for the Whole Grain Stamp in stores will be able to count on it while dining out."

The Whole Grain Council estimates the stamp will appear on three-quarters of a billion food packages this year.

"Now that we’ve expanded the program to Canada and to restaurants, we’re already exploring the possibility of an international version for use in other countries, especially in Europe where interest is high," said K. Dun Gifford, president of Oldways.

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