Flowers adds new breakfast bread to Nature's Own

by Eric Schroeder
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THOMASVILLE, GA. — Flowers Foods announced it has expanded its Nature’s Own brand with the launch of seven breakfast bread products.

The new Special Mornings line includes Cinnamon Raisin Swirl Bread, Cranberry Raisin Swirl Bread, Original Bagels, Cinnamon Raisin Bagels, Honey Wheat Bagels, Original English Muffins, and Honey Wheat English Muffins. The Honey Wheat Bagels contain 16 grams of whole grains per serving,

"Consumers are looking for convenient, satisfying, and healthy choices for breakfast," said Sherry Harper, director of marketing for Flowers. "Nature’s Own is delivering seven delicious options that are nutritious and a great source of energy."

The suggested retail price of the new breakfast line is $2.99 to $3.19.

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