General Mills makes Rice Chex gluten-free

by Staff
Share This:

MINNEAPOLIS — General Mills, Inc. has reformulated its Rice Chex cereal to be gluten-free.

The company replaced barley malt syrup with molasses, resulting in a product that may be labeled "gluten-free." General Mills said it has taken steps to prevent cross-contamination during production and tested the formula based on proposed Food and Drug Administration standards.

"This is a revolutionary step forward for consumers who want easy and affordable access to gluten-free food options," said Rohan Thakur, Chex cereal marketing manager. "General Mills and Chex recognize the growing consumer demand for gluten-free products, and we’re pleased to make Rice Chex, a classic American breakfast offering, available to more people."

The gluten-free status will be labeled on new packaging available soon and has a suggested retail price of $2.99. The product is 100 calories, two grams of sugar, 0.5 grams of fat, and at least 8 grams of whole grain per serving.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.