Caravan expands marketing efforts with new hires

by Eric Schroeder
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LENEXA, KAS. — Caravan Ingredients has named two individuals to new roles in the company’s marketing department.

Jim Wells has joined Caravan as insight manager. In his new role, Mr. Wells will be responsible for helping develop products and programs that appeal to Caravan’s end consumers.

Prior to joining Caravan, Mr. Wells worked in consumer research for nine years at Spectra Marketing and Information Resources, Inc. Earlier, he was with Nabisco, Lincoln Snacks and Nestle.

Jennifer Dehn has been named innovation process manager. Ms. Dehn, who joined Caravan in 2002 as a food scientist working in the innovation center, will help oversee the implementation of the innovation process throughout Caravan and accelerate new growth opportunities.

"These roles are designed to complement our trade marketing activities through category management and new product support," said Kerrie Medlicott, marketing director for Caravan. "They will also ensure that we are looking to the future in order to predict the needs of our customer and the consumer in the years to come."

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