New Arnold, Brownberry bread to feature plant sterols

by Eric Schroeder
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TORONTO — George Weston Bakeries, Inc. has introduced new Arnold and Brownberry bread varieties featuring Heart Choice natural plant sterols from Cognis Nutrition & Health. Plant sterols have been shown to reduce cholesterol.

Grains & More Double Oat Hearty Oatmeal bread was formulated to promote heart health and contains 0.4 grams of Cognis’ Heart Choice plant sterols.

"Our goal is to deliver valuable health benefits without compromising taste and Cognis helped us do just that with its naturally-sourced Heart Choice plant sterols," said Jennifer Hartley, business director, Arnold and Brownberry brands. "This launch truly redefines the phrase, ‘the best thing since sliced bread!’ In quantitative testing, we found that reducing cholesterol is one of the top five health benefits consumers prefer when purchasing bread. The challenge was to then find a health ingredient supplier that could meet our standards for quality, safety and technical support. Cognis has proven to be an ideal partner from conception to product launch."

Ms. Hartley said the new bread will feature the Heart Choice logo on packaging, a move she said "enables stronger communication of the sterol content and helps differentiate the product on the store shelf."

The announcement comes a day after The Kroger Co. announced it has introduced a new line of bread featuring the CoroWise Naturally Sourced Cholesterol Reducer brand of plant sterols from Cargill.

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