Bimbo to remove HFCS from Oroweat products

by Eric Schroeder
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FORT WORTH, TEXAS — Bimbo Bakeries USA announced it has removed all high-fructose corn syrup (HFCS) from its Oroweat bread, buns and rolls.

"We continuously monitor studies regarding HFCS and its health implications," said Dan Larson, marketing director for Oroweat. "Even though there are differing opinions among the experts, more and more of our consumers have told us they do not favor high-fructose corn syrup. It was a significant project, and we’re now pleased to provide our products without HFCS."

Mr. Larson said the change will not affect the taste or texture of Oroweat’s products, and several of the brand’s products already were free of HFCS.

"The only change consumers will notice is the labeling on the bag and the satisfaction of knowing our products do not contain HFCS," Mr. Larson said. "This is one more way we continue to provide healthy products that meet consumers' changing needs."

Bimbo’s changes to its Oroweat brand come just a few months after Boulder, Colo.-based Rudi’s Organic Bakery, Inc. launched a campaign geared toward raising awareness of the presence of high-fructose corn syrup in packaged sandwich bread. All Rudi’s Organic products are free of HFCS as well.

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