Sabra to open a plant in Virginia

by Staff
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TEL AVIV, ISRAEL — Building on a joint venture between Strauss and PepsiCo, Inc., a new plant in Richmond, Va., is being established for the Sabra Dipping Co.

The new facility is a $61 million investment and is expected to start production in mid-2010 to facilitate further production and development of dips and spreads.

"Strauss continues to invest in the refrigerated dips and spreads market under the growing health and wellness trend," said Giyora Bar Dea, chief executive officer of Strauss North America. "Together with PepsiCo, our strong strategic partner in the U.S., Sabra Dipping Co. … has become a leading company in North America. Given the success and high potential of this activity, Strauss and Frito-Lay, a business unit of PepsiCo, have decided to continue investing in Sabra Dipping Co. and establish a state-of-the-art plant that would utilize the most advanced production technologies available today. This will allow Sabra Dipping Co. to keep growing the market and provide a diverse response to growing demand in the salads and dips world."

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