Farbest to market beta carotene products

by FoodBusinessNews.net Staff
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THE WOODLANDS, TEXAS — Farbest will be the exclusive marketer to the food and beverage industries in the United States for beta carotene products from ZMC-USA and ZMC China, according to a strategic partnership announced May 15. The companies will join forces to market the products to the dietary supplement industry.

The alliance came about in response to increasing consumer demand for beta carotene and label-friendly colors in foods and beverages, according to ZMC, which has a North American office in The Woodlands. ZMC’s products are available in oil form and encapsulated powders.

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