Redpoint Bio identifies sweetness enhancer

by Jeff Gelski
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EWING, N.J. — Redpoint Bio Corp. has identified a sweetness enhancer that has reduced caloric sweetener content in product prototypes by up to 25% in laboratory testing, the company said June 23. Redpoint Bio intends to develop the enhancer RP44 through the Generally Recognized As Safe (GRAS) determination/notification process, which usually requires 12 to 18 months to complete. The Ewing-based company seeks to partner with ingredient suppliers and/or food and beverage companies to develop and commercialize RP44.

RP44 has demonstrated enhancement results with such sweeteners as sucrose, fructose and high-fructose corn syrup.

"We believe that the development of an all-natural sweetness enhancer that can amplify the sweet taste of highly caloric sweeteners like sugar and high-fructose corn syrup can permit the development of new food and beverage products that require reduced amounts of these sweeteners," said Ray Salemme, chief executive officer of Redpoint Bio. "In addition, RP44 has the potential to reduce overall ingredient costs for manufacturers along with creating healthier products for consumers due to lower calorie content."

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