PureCircle expects surge in profit from Reb A

by FoodBusinessNews.net Staff
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FLORHAM PARK, N.J. — PureCircle Ltd. expects its full-year profit to be at least $11 million, up 420% from the previous year thanks to high sales of Reb A products and strong demand from consumers.

"Reb A-based products already account for upwards of 10% of the U.S. tabletop segment," said Angus Flood, head of international marketing. "This is a record-breaking introduction in five months following GRAS, and the industry expects the full-year figure to exceed and overtake the aspartame market share of 15%. To have accomplished this in less than a year is an … achievement by the industry and demonstrates consumer demand for natural, zero-calorie stevia sweeteners."

PureCircle also said for the year ended June 30 it expects to have sales of no less than $62 million, up 85% from last year. The company supplies sweeteners to large beverage companies such as PepsiCo, Inc., and is in talks with more than 100 food and beverage brands for new product launches while currently selling Reb A to more than 25 customers.

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