Sara Lee adds Jimmy D's breakfasts

by Eric Schroeder
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DOWNERS GROVE, ILL. — Sara Lee Corp. has extended its Jimmy Dean brand with the launch of Jimmy D’s breakfasts. The new products are available in three varieties — French Toast Griddlers, Griddle Sticks and French Toast Duos. Each breakfast has 210 calories or less and 7 or more grams of protein.

“On days when her family has important events and much to accomplish, moms are especially aware of the value of starting the day with a hearty breakfast that provides energy for herself and her kids,” said Daryl Gormley, vice-president of breakfast and snacking for Sara Lee North American Retail. “At Jimmy Dean, we know that eating a balanced breakfast that includes protein can help give you the fuel you need to start off your morning right and focus on all of the important things you have planned for the day rather than on your hunger. We’re excited to introduce an offering that can help serve that need.”

The new products are:

•French Toast Griddlers — a cinnamon glazed French toast breakfast sandwich with Jimmy Dean turkey sausage. The Griddlers contain 210 calories and 8 grams of protein, as well as vitamins and minerals such as iron, niacin and folate. The sandwich contains 8 grams of fat, 2 grams of saturated fat and 390 mg of sodium.
•Griddle Sticks — a Jimmy Dean turkey sausage link wrapped in maple pancake batter on a stick. The Griddle Sticks have 160 calories and 7 grams of protein, and are considered a good source of protein, phosphorus and niacin. In addition, they provide 6 grams of fat, 1.5 grams of saturated fat and 410 mg of sodium.
•French Toast Duos — two cinnamon glazed French toast sticks served with two Jimmy Dean turkey sausage links. The Duos contain 210 calories and 12 grams of protein, and are considered an excellent source of protein and are a good source of iron, B vitamins (including riboflavin, thiamin and vitamin B12), folate and zinc. They have 10 grams of fat, 2.5 grams of saturated fat and 440 mg of sodium.

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