SensoryEffects launches rebranding effort

by Keith Nunes
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ST. LOUIS — SensoryEffects has unified its businesses, which include Diehl Food Ingredients, SensoryEffects Flavor Systems and US Foods, under the SensoryEffects brand. With the new rebranding effort, the company will have three business units — Powder Systems, Flavor Systems, and Cereal Systems — and it will continue operating its three sites located in Defiance, Ohio; Lincoln, Neb.; and St. Louis.

“SensoryEffects is a young company, less than five years old, which has grown tremendously through strategic acquisitions and robust organic growth,” said Charles Nicolais, president and chief executive officer. “By combining all businesses under the SensoryEffects brand, we hope to reinforce our message with customers that we can be their partner in developing and supplying food and beverage ingredient and flavor systems or fully formulated food products.”

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