Non-chocolate candy market to $10.6 billion by 2011

by Staff
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NEW YORK — The non-chocolate candy market is expected to grow 4% in 2007 compared with the 7% increase between 2005 and 2006, according to market research publisher Packaged Facts.

The market also will show increases between 2.9% and 4.2% per year during the next four years for a $10.6 billion market by 2011, according to the researchers report, "The U.S. Market for Non-Chocolate Candy."

"Non-chocolate candy is still driven by indulgence and fun," said Tatjana Meerman, publisher of Packaged Facts. "We expect players in the marketplace will be adept at increasing the engagement component of candy and integrating health and wellness concerns into new products for children and adults alike in the near future."

The market gains during 2006 and 2007 were a result of an increase in alternative and special channel distribution, increases in both pounds shipped and prices and increased options for sugar-free and diet candy.

Packaged Facts predicts a continuing trend toward "healthy" candy, which includes single-serve, organic, functional and fortified candy. In addition, the increased buying power of children and interest of the 50 to 69 age group also will help drive the market.

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