Sales of eggs to top $95 million in coming week

by Staff
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SCHAMBURG, ILL. — Despite rising egg prices, retail sales of eggs in the United States are expected to exceed more than $95 million during the holiday week, according to The Nielsen Co.

"Egg prices are projected to increase for the third consecutive year as retailers and consumers continue to struggle with higher commodity and energy costs," said Todd Hale, senior vice-president of consumer and shopper insights with Nielsen Consumer Panel Services. "While we would expect to see some decline in the number of egg cartons sold given price increases, we certainly don’t see consumers widely cutting back on this food stable and Eater’s egg decorating tradition."

Nielsen also reported that $65.6 million was spent on candy advertising from the beginning of Lent to Easter last year (Feb. 25 to April 8, 2007) with cable television being the most widely used media. In addition, candy manufacturers in Germany, Italy, Spain, Switzerland and Great Britain spent more than €42 million to advertise Easter-related products in 2006 and 2007. This is less than Easter candy advertising spent in the United States alone.

Nielsen also said that because many consumers fast from meat during Lent, advertising of fish products increases. During the last six years, The McDonald’s Filet-O-Fish advertising spot on television has spiked during Lent, and there was no advertising of the product except during the months of February to April.

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