Bottled water market growing, but at a slower pace

by Staff
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NEW YORK — While the U.S. bottled water market continues to grow, it’s growing at a slower pace than in the past, according to the Beverage Marketing Corp.’s "Bottled Water in the U.S." report.

In 2007, total U.S. bottled water volume came close to 8.8 billion gallons, a 6.1% advance over 2006’s volume level. This growth was the slowest since the early 1990s, and the last time volume increased by less than 7% was in 1992 when it increased by 5.7%.

In addition, industry wholesale sales exceeded $11.5 billion in 2007, just two years after reaching $10 billion for the first time.

U.S. consumers now drink more bottled water annually than any beverage other than carbonated soft drinks. Soft drinks have higher volume and average intake levels than bottled water, but the soda market has been struggling recently in part due to competition from bottled water.

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