Survey reveals little awareness of probiotics

by Jeff Gelski
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CLEVELAND – Americans spent more than $1 billion on products containing probiotics over the past year, but only 15% of respondents in a recent survey said they were somewhat or very familiar with probiotics. The survey, conducted by Opinion Research Corp. for Ganeden Biotech, found 85% of respondents know little to nothing about probiotics.

Ganeden Biotech is launching a series of four "Gut Reaction" podcasts that will focus on digestive health and probiotics. Dr. Michael F. Roizen, M.D., will host the podcasts. He is chairman of the scientific advisory board for RealAge, Inc., a consumer-health media company. The first podcast is available at

"Many people may not understand that probiotics are more than something you find just in yogurt," Dr. Roizen said. "Taking probiotics is a habit that can really benefit the digestive system, which is intricately connected to our overall health. Yet most Americans are still unfamiliar with them and the good they do."

Cleveland-based Ganeden sells over-the-counter probiotics and also licenses its patented probiotic bacteria, Ganeden BC30, for use in commercial food and beverage applications, medical foods, and dietary supplements.

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