Wixon launches mood-related flavors

by Jeff Gelski
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ST. FRANCIS, WIS. — Wixon Inc. has introduced 12 flavors designed for consumers seeking food that connects with a mood.

"Our research indicates that as consumers get more adventurous in their tasting experiences, they also want flavors that recall a certain experience or trigger an emotion," said Mindy Edwards, a flavor chemist for St. Francis-based Wixon. "The connection between food and mood is well-documented, and whether people are feeling a little down, or whether they are celebrating, it’s natural to turn to food for a lift."

Featured moods and flavor/seasoning blends include:

Naughty — chipotle flavor and pepper combined with sour cream and buttermilk and touched with pepper, onion, garlic and parsley;

Excited — a combination of mustards enhanced with honey and brown sugar and topped with bacon flavors and spices;

Angry — a blend of mustards and wasabi powder enhanced with pepper and parsley;

On Vacation — a blend of lemon and lime with a touch of tartness;

Cheerful — vanilla, brown sugar and marshmallow flavor combined with spices of pumpkin pie;

Blissful — brown sugar, vanilla and apple flavors combined with winter spices;

Content — a blend of cinnamon, ginger and tea flavor;

Playful — a combination of onion, garlic and peppers with lime and tomato flavors;

Adventurous — maple flavor combined with several peppers and a touch of smoked paprika;

Sassy — a mixture of mustard powders, bacon flavors and spices;

Happy — a blend of cinnamon and other spices;

Relaxed — a blend of citrus flavors, mint and lavender.

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