The energy beverage category has been one of the fastest growing market segments in the beverage business. As the market has evolved, brands have shifted their focus beyond energy to other trends such as natural and organic.
9/26/2014 - Consumers are turning away from carbonated soft drinks and choosing healthy and functional alternatives.
8/18/2014 - The agreement gives the Monster Beverage Corp. access to Coke's global system.
8/15/2014 - Monster takes over Coca-Cola's energy portfolio while Coke gets Monster's non-energy brands.
8/8/2014 - Monster Unleaded is among new products developed to attract a broader consumer base.
6/2/2014 - The new product does not use caffeine as its energy source.