Energy Beverages

Energy beverages

The energy beverage category has been one of the fastest growing market segments in the beverage business. As the market has evolved, brands have shifted their focus beyond energy to other trends such as natural and organic.

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The beverage category is in transition

- Consumers are turning away from carbonated soft drinks and choosing healthy and functional alternatives.

Coke deal expands Monster's reach around the world

- The agreement gives the Monster Beverage Corp. access to Coke's global system.

Coca-Cola Co. invests $2 billion in Monster Beverage

- Monster takes over Coca-Cola's energy portfolio while Coke gets Monster's non-energy brands.

Monster to roll out non-caffeinated energy drink

- Monster Unleaded is among new products developed to attract a broader consumer base.

Sunny Delight testing energy drink

- The new product does not use caffeine as its energy source.