Beverage Trends

Beverage trends

Beverage trends

Learn more about the trends affecting the beverage category.

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Beverage trends: Flavor is in the eye of the beholder

- Colors play a role in shaping expectations about a beverage’s taste and authenticity.

Beverage trends 2017

- Craft processing, sustainable packaging and simple formulations are on tap this year.

Finding alternatives for vanilla, pectin

- While commodity costs are down, prices for vanilla and pectin may need addressing.

Competition heats up in the cold brew category

- Beverage manufacturers are putting unique spins on the trending coffee and tea beverages.

Was Bai a good buy?

- Yes, says Dr Pepper Snapple, which will pay $1.7 billion for a company with $231 million in annual sales.