The customer is always right

Kraft Foods

Kraft Foods Group's February announcement that it has removed artificial preservatives from Kraft Singles individually wrapped cheese slices followed a November 2013 pledge to eliminate artificial yellow food dyes out of its character-based shaped varieties of macaroni and cheese sold in boxes starting in 2014. The company instead will use colors derived from spices such as paprika, annatto and turmeric. A petition on change.org asking Kraft to take artificial food dyes out of its macaroni and cheese products had accumulated more than 348,000 signatures by Oct. 31.


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