New products from Expo West
Larabar, a brand of General Mills’ Small Planet Foods division, is entering the granola category with Renola, a gluten-free, G.M.O.-free snack in three flavors: cinnamon nut, berry, and cocoa nut. The products contain seeds, nuts and fruit and are sweetened with dried molasses.
“Anytime you launch into something you haven’t done before, it’s a challenge because it’s a whole new aisle and not necessarily the same consumer,” Annie Parsons, a spokesperson for Larabar, told Food Business News.
The products are expected to launch in June.
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