Trends at Sweets & Snacks Expo 2014
Seeds and super foods
So-called super fruits, chickpeas, ancient grains and kale are gaining ground in mainstream snacks. With 45% of consumers seeking snacks with health benefits, according to IRI Worldwide, candy and snack manufacturers are answering the demand by adding such on-trend ingredients and flavors. BarkThins is set to launch a blueberry quinoa with agave variety to its line of chocolate snacks. Wm. Wrigley Jr. Co. is expanding its Starburst line with a Superfruit variety, featuring such flavors as raspberry pomegranate, strawberry starfruit, passionfruit punch and blueberry acai. Chips made with chia seeds and flavored chickpea snacks also were featured.
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