Five ways to convey clean label

Natural branding

Companies may provide visual cues to consumers that a product’s ingredients are derived from nature.

“Brand creation based on natural themes or words or imagery, such as having huge pictures of fruits or vegetables on the front of pack, is something we definitely see a lot of on snacks and soft drinks as well,” Ms. Ozdemir said.

Quaker Real Medleys oatmeal cups, for example, feature pictures of fruit contained within each variety on the packaging.

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