Top trends revealed at I.F.T. 2014

Waste not, want not

Amid looming food shortages, the topic of food loss and waste has become a top-of-mind issue for manufacturers. A third of all food produced globally is lost during harvesting, processing and distribution or wasted in production or in retail and food service, according to Innova.

“Even more concerning, you could feed 870 million hungry people if just 25% of the food currently lost or wasted globally could be saved,” said Joanna Clifton, market analysts for Innova.

Among wasted and lost food, fruits and vegetables account for 45%, followed by cereals at 30%, fish and seafood and 30%, and dairy products at 20%.

“Packaging innovation is going to be key in waste reduction,” Ms. Clifton said. “For example, there are a lot more single households than there ever used to be, and there are packaging solutions tailored for changing consumption patterns and smaller households with single-serve packs for less waste.”


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