Taste of India
Spicy, complex and intoxicating flavors of India are inspiring cultural twists on traditional American snacks.
“What we found to be most relatable to the American market is American consumers are snacking more and more these days, and Indian consumers also snack, and their snacks are called chaats,” Ms. Heinz said. “A few traditional chaats that are in Indian cuisine are pani puri, samosas, kati rolls, which is kind of like an Indian burrito, and vada pav.”
Flavors: Cardamom, garam masala, ghee, pistachio, rosewater, saffron, tamarind, tikka masala
On the market: Rhythm Superfoods Bombay Curry kale chips, Bandar Foods Tikka Masala naan chips, Saffron Road Bombay Spice crunchy chickpeas, Masala Pop Saffron Rose popcorn
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