Campbell expands V8 line

by Staff
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CAMDEN, N.J. — Campbell Soup Co. is expanding its line of V8 100% vegetable juices with Hint of Lime and Hint of Black Pepper varieties.

These are the first new flavors added since 2003 and are designed to help fulfill consumer’s desire for more bold flavors.

“Our fans have told us how passionate they are about the big, bright flavor of V8 100% vegetable juice,” said Mike Barkley, vice-president and general manager of V8 Beverages. “With new ‘Hint Of’ varieties, we’re giving people even more reasons to love their favorite juice by building on what makes V8 special with accents of black pepper and lime.”

The suggested retail price is $2.99 for a 46-oz bottle.

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READER COMMENTS (1)

By Frank Wagman 8/30/2012 3:21:56 PM
Good to hear. This drink has been around now for 40-50 years. I've been drinking V8 for over 10 myself. It is undoubtedly the tastiest, healthiest morning juice and will far outlive all these fad berry drinks. Nothing better than V8.