Flowers launches Nature's Own Oatmeal Toasters

by Eric Schroeder
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THOMASVILLE, GA. — Describing it as “a little like a bagel, a bit like an English muffin, and reminiscent of breakfast bread,” Flowers Foods Inc. has introduced Nature’s Own Oatmeal Toasters to its line of Special Morning breakfast items.

Shaped like squares, Oatmeal Toasters are slightly smaller than a slice of bread, and have a soft, chewy texture, according to Flowers. The Toasters are made with whole grains, oats and fruit, and each square contains 4 grams of fiber and 20 grams of whole grain. They are available in two flavors: cinnamon raisin and cranberry orange.

“We wanted to create a recipe for something truly different and we have achieved just that with the Oatmeal Toasters,” said Keith Aldredge, vice-president of marketing/breads & rolls, for Flowers Foods. “They combine the taste, texture, and portability of bagels, English muffins, and breakfast breads — all in one. Oatmeal Toasters are perfect for an on-the-go breakfast or snack, for both kids and adults. With fiber, whole grains, and only 160 calories, they are a delicious, healthy choice.”

Oatmeal Toasters may be eaten right out of the bag or lightly toasted and served warm. They are sold in resealable packages of eight Toasters.

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By C. Mann 8/15/2012 10:55:29 AM
I am constantly looking for nutritious and delicious breakfast options for my toddler. I was so excited when I discovered this in the bread aisle. I toasted it, packed it in my child's breakfast box with some cream cheese on it. She took a bite then decided to deal with her fruit and yogurt instead. Puzzled, I tried it myself. I was so disappointed, because the bread was heavy, chewy and dry (No, I did not leave it in the toaster too long. I had it set only low-- light golden brown). I felt like I was eating a thick cardboard with fruit bits in it. I had hoped that it would be crunchy when toasted on the outside and soft on the inside. It may be palatable for some, but as a mother trying to push healthy options, I would not purchase it again.