Kraft launches Stride Mintacular! gum

by Eric Schroeder
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NEW YORK — Kraft Foods Inc., in collaboration with professional snowboarder/skateboarder Shaun White, has expanded its Stride gum line with the launch of Mintacular! Mr. White earlier endorsed Stride Whitemint, which Kraft said remains one of the most successful launches in the history of the Stride brand.

Stride Mintacular! is available nationally at convenience stores, mass merchandise stores, drug stores, grocery stores and other retail outlets for a suggested retail price of $1.49.

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