New Sara Lee pound cakes hit market

by Eric Schroeder
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DOWNERS GROVE, ILL. — The Hillshire Brands Co. has introduced a new lemon pound cake under the Sara Lee brand, its first new pound cake loaf in more than a decade. The company said it also has updated the recipe of its butter pound cake to be more moist.

“Sara Lee brand produces America’s favorite frozen pound cake, and we’re in the process of expanding upon its rich heritage by providing new and delicious varieties we hope will become household favorites,” said Kanika White, senior brand manager, Sara Lee Desserts. “Our new lemon pound cake is a twist on an American classic — it tastes great alone or is delicious dressed up with fresh berries and a little whipped cream.”

In addition to lemon pound cake and butter pound cake, Sara Lee offers a Light & Dreamy pound cake and pound cake slices (in original and double chocolate).

Sara Lee Pound Cake products are sold at grocery retailers throughout the country with an average suggested retail price of $3.99 regular size items and $5.39 for family size.
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By Jean Grant 10/12/2013 11:26:05 PM
New product that came out. I truly love, butter cream snack cakes. Purchased four last week--they're gone. Can't seem to find them anywhere. The one store that carries this item cannot keep them on the shelf. The other items-donuts, crumb cake, chocolate cream cake are still sitting by their lonesome self. These snack cakes are truly delicious and great to add to my lunch sack each day.