Planters introduces flavored peanut butters

by Keith Nunes
Share This:
Search for similar articles by keyword: [Nuts]

NORTHFIELD, ILL. — Planters, a Kraft Foods Inc. brand, has introduced Planters NUT-rition peanut butters that are available in cinnamon raisin granola nut, banana granola nut and berry nut flavors.

“Planters NUT-rition peanut butter will change the way P.B. lovers think about their favorite staple,” said Jon Hall, brand manager at Kraft Foods. “Once fans get a taste of NUT-rition, we know they’ll be hooked. It’s time for all of us to expect more from peanut butter.”

The new products feature granola and dried fruit inclusions, and are available in 12-oz jars. The products have a suggested retail price of $3.49 to $3.99.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.