Planters introduces flavored peanut butters

by Keith Nunes
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NORTHFIELD, ILL. — Planters, a Kraft Foods Inc. brand, has introduced Planters NUT-rition peanut butters that are available in cinnamon raisin granola nut, banana granola nut and berry nut flavors.

“Planters NUT-rition peanut butter will change the way P.B. lovers think about their favorite staple,” said Jon Hall, brand manager at Kraft Foods. “Once fans get a taste of NUT-rition, we know they’ll be hooked. It’s time for all of us to expect more from peanut butter.”

The new products feature granola and dried fruit inclusions, and are available in 12-oz jars. The products have a suggested retail price of $3.49 to $3.99.

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