Taco Bell adds to FirstMeal breakfast menu

by Eric Schroeder
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IRVINE, CALIF. — Taco Bell Corp., a subsidiary of Yum! Brands, Inc., has expanded its FirstMeal breakfast menu with the launch of the A.M. Crunchwrap and Mtn Dew A.M.

The A.M. Crunchwrap includes scrambled eggs, bacon or sausage, cheese and a hash brown all wrapped up and grilled in a flour tortilla. It has a suggested retail price of $2.49.

Mtn Dew A.M. is a combination of Mountain Dew and Tropicana Orange Juice mixed in-store, and is available for $1.69 for regular and $1.99 for large.

“With the A.M. Crunchwrap, we’ve taken the breakfast ingredients Americans love like eggs, bacon or sausage, melted cheese and even added a crispy hash brown and wrapped it all up in our very own famous Crunchwrap,” said Brian Niccol, chief marketing and innovation officer.
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