House Foods America acquires El Burrito Mexican Foods

by Keith Nunes
Share This:
Search for similar articles by keyword: [Prepared Foods]
GARDEN GROVE, CALIF. — House Foods America Corp., a subsidiary of House Foods Corporation Japan, has acquired El Burrito Mexican Foods Products, Inc., City of Industry, Calif. Terms of the transaction were not disclosed.

El Burrito is a maker of fresh salsas as well as Soyrizo, a meat analogue brand for the Mexican food category.

“El Burrito is an established and successful company that has grown and prospered at the hands of its founders, Mark and Grace Roth, who share a great passion for their products,” said Shigeru Natake, president of House Foods America. “El Burrito’s corporate philosophy is very similar to that of House Foods America, so we believe we will enjoy great synergy as we work together in the future. Adding healthy Mexican food products to our existing Asian line will allow us to offer consumers a wider variety of healthy lifestyle choices. In the U.S. market, where many different cultures coexist, we anticipate accelerated growth and expanded profits as a result.”

House Foods is a maker of tofu products.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.