Coca-Cola addresses obesity issues

by Eric Schroeder
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ATLANTA — The Coca-Cola Co. has unveiled four global business commitments to further contribute to “healthier, happier, and more active communities” in the 200 countries in which it does business.

The four commitments are:

• Offering low- or no-calorie beverage options in every market;
• Providing transparent nutrition information, featuring calories on the front of all of packages;
• Helping get people moving by supporting physical activity programs in every country the company does business;
• Marketing responsibly, including no advertising to children under 12 anywhere in the world.

“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe,” said Muhtar Kent, chairman and chief executive officer. “It is a global societal problem that will take all of us working together and doing our part. We are committed to being part of the solution, working closely with partners from business, government and civil society. Today’s announcement is another step forward on our journey, as we take action with scale and reach across every country and continent where we operate.”

Coca-Cola said it already has taken a number of steps, including product and packaging innovations such as smaller portion sizes through the expansion of mini-cans in the United States, Australia, Canada, Korea and Thailand. The company also has begun putting calories on the front of nearly all its beverages worldwide.

Additionally, the company has committed to publicly and actively measure the scale and reach of its efforts on www.comingtogether.com.

“The digital platform provides further details about the company’s global commitments and invites people to learn more about what the company is doing, track its progress, post feedback and exchange ideas on how we can collectively promote choice, energy balance and movement,” the company said.

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