PepsiCo hires chief marketing officer

by Eric Schroeder
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PURCHASE, N.Y. — Kristin Patrick has been named global chief marketing officer for the flagship Pepsi cola brand at PepsiCo, Inc. Ms. Patrick will be responsible for driving global positioning, consistency and innovation for the brand. Ms. Patrick most recently was chief marketing officer at Playboy Enterprises.

She will report to Brad Jakeman, president for PepsiCo’s global beverages group.

Ms. Patrick succeeds Salman Amin, who left the company earlier this year to become chief operating officer of S.C. Johnson’s North American business.

Ms. Patrick is a 20-year marketing veteran, and in addition to Playboy she has spent time at Walt Disney, Gap, Calvin Klein, Revlon and NBC Universal. She began her career at Foote, Cone & Belding, where she worked on Mattel.

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