Mondelēz creates chief growth officer position

by Eric Schroeder
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DEERFIELD, ILL. — Mark Clouse has been named chief growth officer at Mondelēz International. In this newly created position, Mr. Clouse will be accountable for all of the key areas of the company’s growth strategy and will oversee the teams responsible for corporate strategy, global categories, global marketing, global sales, and research, development and quality. This integrated approach will enable the company to more efficiently allocate resources to accelerate expansion of global innovation platforms, Power Brands and breakthrough technologies.

“The creation of the chief growth officer role ensures that growth remains at the forefront of our company strategy,” said Irene Rosenfeld, chairman and chief executive officer. “It will bring the same focus and discipline to driving sustained, profitable growth that we have brought to improving our cost structure and expanding margins. Mark is the ideal leader for this new position, with proven success across global categories as well as in regional and country operating roles in both emerging and developed markets.”

Mr. Clouse has held a variety of senior positions during his 18 years with the company. Since the launch of Mondelēz International in 2012, he has served as president of its North American business and been a key driver of the region’s growth and margin improvement. Prior to the spin-off of the company’s North American grocery operations, Mr. Clouse was president of Kraft Foods’ Snacks and Confectionery business in North America.  He also has led the company’s Global Category Team for Biscuits as well as its businesses in Brazil and China.

Before joining the company, Mr. Clouse served in the U.S. Army for seven years as a pilot and completed his service as a captain. He is a graduate of the U.S. Military Academy at West Point with a degree in economics.

The company also announced that Mary Beth West, executive vice-president and chief category and marketing officer, will be leaving the company after a transition to pursue other interests.

“With these changes to our organizational structure, one of my dearest colleagues has decided that it’s the right time to begin the next chapter of her career,” Ms. Rosenfeld said. “I’ve worked with Mary Beth since the 1980s at General Foods. Her deep commitment to developing people, unwavering passion for our brands and pursuit of breakthrough marketing have been her hallmarks for over 25 years and will be her legacy for many years to come.”

Mondelēz International also announced it will transition to a region category-led operating model worldwide starting Jan. 1, 2015. The model has been successful in Europe and North America, and it now will be implemented in Latin America, Asia Pacific and EEMEA (Eastern Europe, Middle East and Africa) to drive growth, streamline decision-making and accelerate speed to market, the company said.
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