Hershey Co. unveils new brand, logo

by Jeff Gelski
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Hershey's new visual identity system will be incorporated in consumer communications, web sites, interior design in offices and retail stores.


HERSHEY, PA. — The Hershey Co. is introducing a new corporate brand and logo. The updated logo features the shape of its Kisses brand chocolate at the end of “HERSHEY” to underscore the 120-year-old company’s evolution from a predominantly U.S. chocolate maker to a global confection and snack company with more than 80 confectionery brands. The Hershey Co. also is implementing a visual identity system inspired by the colors of its brands, including Hershey’s, Reese’s and Ice Breakers. The new branding will impact how The Hershey Co. presents itself in all visual aspects, including consumer communications, web sites, interior design in offices and retail stores.

The new logo drops the 'S' to underscore the breadth of the company's brand portfolio beyond Hershey's chocolate.


“Today we are much more than the ‘great American chocolate bar,’” said Mike Wege, senior vice-president and chief growth and marketing officer at Hershey. “We have an amazing portfolio of iconic brands in confectionery and snacking, a great workplace filled with remarkable people, and a longstanding commitment to giving back to our communities. Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally.”

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