Kraft, McDonald's going forward with McCafé partnership

by Keith Nunes
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McDonald's coffee is headed to retail after a successful test of ground, whole bean and single-serve applications.

OAK BROOK, ILL. — After a successful test, McDonald’s Corp. and the Kraft Foods Group are going ahead with plans to bring McCafé coffee to the retail marketplace. The products, which will be available in ground, whole bean and single-serve applications, will be available starting in 2015.

“We understand there is huge demand for at-home options and we’ve built great success with our McCafé coffee in restaurants,” said Greg Watson, senior vice-president of McDonald's U.S. menu innovation. “We have always been committed to serving delicious, high quality beverages at a value and we’re happy to provide consumers another great way to enjoy McDonald's McCafé coffees.”

The ground and whole bean product formats will be available in several varieties, including premium, breakfast blend, french roast, premium decaf, french vanilla, hazelnut, and french roast whole bean. The single-serve varieties will be available in premium, French roast and premium decaf.

“In a competitive category that is growing rapidly and changing every day, this new partnership with McDonald’s represents a whole new era in the world of at-home premium coffee,” said Nina Barton, vice-president of coffee for Kraft Foods. “This partnership will allow us to leverage each company’s best-in-class capabilities, putting us in a prime position to drive further category growth and deliver one of America's largest, fastest-growing coffee brands to coffee lovers nationwide.”
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