Keurig, Caribou renew partnership

by Eric Schroeder
Share This:
Search for similar articles by keyword: [Green Mountain Coffee], [Coffee]

WATERBURY, VT. — Recognizing the “tremendous success” that their partnership has produced over the past seven years, Keurig Green Mountain, Inc. and Caribou Coffee have renewed their pact with a 10-year agreement for the manufacturing, marketing, distribution and sale of Caribou Coffee in Keurig pack formats for Keurig consumer and commercial hot brewing systems. As a part of the agreement, the companies will begin offering Caribou Coffee in carafe formats for the Keurig 2.0 brewing system and Keurig Bolt carafe brewing system.

“Caribou Coffee has been an important part of the Keurig family of brands, and we’re excited to continue our relationship and bring Keurig users the Caribou Coffee they love in carafe formats at home or in the office,” said John Whoriskey, president of U.S. sales and marketing at Keurig.

The two companies first joined forces in January 2007. With the latest announcement, the companies have agreed to broaden their partnership in the United States and Canada to offer Caribou Coffee in carafe formats compatible with Keurig’s new Keurig 2.0 brewing system for the home and Keurig Bolt carafe brewing system for commercial settings. The Keurig 2.0 home brewing system allows consumers to brew both a single cup and a carafe of coffee from a Keurig brand pack. Caribou Coffee K-Carafe packs are expected to be available for Keurig 2.0 brewers beginning in the spring of 2015, the companies said.

Matt Spanjers, vice-president of business development and strategic partnerships at Caribou, said the expansion of the partnership will provide guests with more convenience.

“They’ll be able to enjoy their Rainforest Alliance Certified cup of Caribou Coffee through Keurig K-Carafe and Bolt packs,” he said.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.