Great Plains to up stake in Bonjoe Gourmet Chips

by Eric Schroeder
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Company makes more than 40 flavors of gourmet chips.

WILDWOOD, FLA. — Great Plains Holdings, Inc. is set to increase its ownership in Bonjoe Gourmet Chips L.L.C., agreeing to acquire 51% of the Florida-based gourmet chip maker. In December, Great Plains signed a letter of intent to acquire a 30% ownership interest in Bonjoe Gourmet Chips in an all-stock transaction for an aggregate of 443,000 shares of Great Plains’ common stock. The latest transaction is subject to the results of an in-store blitz marketing campaign featuring Bonjoe’s gourmet chips.

Bonjoe offers more than 40 flavors of chips that employ a proprietary preparation process to reduce starches by up to 35% and include natural herbs and spices to give it “unique” flavors such as fried pork chops and garlic, bacon cheddar, blue cheese and jelly donut.

Over the next 90 days, a blitz marketing campaign will feature Bonjoe’s gourmet chips in 100 new convenience stores located in a select market in Florida run by Mr. Checkout, a national network of independent retail distributors, to test the Bonjoe Gourmet Chips brand in these stores. As part of the blitz marketing program, Bonjoe expects to be included in Mr. Checkout’s “What’s Hot On-line Catalog,” have access to the download section of over 160 Walgreens managers, more than 2,000 product brokers and 920 grocery store contacts and a targeted e-blast to distributors featuring new products recommended by Mr. Checkout.

“We are excited to work with the management of Bonjoe’s to grow it from a local chip phenomena into a national brand,” said Denis Espinoza, president of Great Plains Holdings, Inc.

Great Plains Holdings operates Ashland Holdings, L.L.C., a wholly owned subsidiary that focuses on the real estate sector and also seeks opportunistic acquisitions in varying industries.
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READER COMMENTS (1)

By Alan Heath 2/12/2015 5:33:06 PM
I would caution you to keep a tight rein on the owner. Very talented and creative, he has in the past bilked investors out of thousands. My son-in-law and I kissed over $27000 goodbye.Have the chips tested to see if the starch is really reduced 35%. I also understand the IRS is about to start an investigation over the last few years taxes about unreported income and not paying his employees taxes or SS not produced a 1099 for them to file. I hope it works well for you, just be cautious. This is in reference to you investing in BONJOES.