Justin Lambeth joins Corner Bakery as c.m.o.

by Eric Schroeder
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DALLAS — Justin Lambeth has joined Corner Bakery Cafe as chief marketing officer.

Mr. Lambeth joins Corner Bakery Cafe from PepsiCo, Inc., where he was responsible for marketing, consumer engagement and shopper marketing for the company’s Quaker Division as c.m.o. Prior to Quaker, he held the role of vice-president at Frito-Lay as well as leadership roles at H.J. Heinz and Nabisco Inc.

Justin Lambeth, chief marketing officer, Corner Bakery Cafe

“Justin is a seasoned leader with deep retail, consumer insight and strategic marketing experience, which will be a tremendous asset during this important growth period in our company’s history,” said Gary Price, president of Corner Bakery Cafe. “Further strengthening our already impressive senior leadership and marketing teams, his expertise in both the food and beverage and C.P.G. industry will help continue our momentum as a leader in the fast-casual category.”

Mr. Lambeth received a bachelor’s of science degree in economics from Pennsylvania State University and a master’s of business administration degree from Wake Forest University’s Babcock Graduate School of Management. In 2010, he was recognized as a Brandweek Marketer of the Year for the strategic transformation of the Lay's brand.

“Corner Bakery Café’s creativity and willingness to think outside the box is something I’ve always been a fan of from afar,” Mr. Lambeth said. “I believe I can help Corner Bakery Cafe continue to innovate in the space with marketing campaigns that have a lasting impact on the brand and drive additional traffic to the cafes.”
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