Sunrise Strategic Partners invests in Pure Growth Organic
Jan. 11, 2017
by Rebekah Schouten
Pure Growth Organic produces snacks with no additives, chemicals or artificial ingredients.
BOULDER, COLO. — Sunrise Strategic Partners, an accelerator of emerging brands founded by the former chief executive officer and founder of Boulder Brands, has made a minority investment in Pure Growth Organic. Financial terms were not disclosed.
Founded in 2015 by Chris Clarke and Sabrina Peterson, Pure Growth produces organic chips, popcorn, pretzels, snack mix, animal crackers, breakfast biscuits, breakfast bars and oatmeals with no additives, chemicals or artificial ingredients.
|Chris Clarke, co-founder of Pure Growth Organic
,“We started Pure Growth to create organic, better-for-you snacks at an affordable price point,” Mr. Clarke said. “Kids and their moms love the iconic characters on our packaging, which make our brand recognizable on shelf. With Sunrise’s investment we are well positioned to take Pure Growth to the next level and expand the brand into additional channels and product offerings.”
The investment from Sunrise will allow Pure Growth to enter additional retailers and the grocery channel, the company said, as well as develop supply chain management and expand the sales and marketing team.
Pure Growth products feature children's characters.
“Millennials continue to choose organic snack alternatives over existing legacy offerings,” said Steve Hughes, co-founder and c.e.o. of Sunrise Strategic. “Yet there are limited better-for-you snack products for 2-12 year olds, leaving millennial moms with a major vacuum to deal with once their children graduate from organic baby food. As an early mover in affordable organic snacks, Pure Growth is well positioned to participate in continued growth in this market. I love Chris and Sabrina’s innovation to partner with Mickey Mouse and other beloved children’s characters to bring affordable organic snacks mainstream. Sunrise is excited to team up with them to bring Pure Growth products to more kids.”
Pure Growth Organic marks Sunrise Strategic’s sixth investment since its inception in 2016. The company’s portfolio also includes Maple Hill Creamery, Perky Jerky, Kodiak Cakes, Pact | Organic and Teton Waters Ranch.